Product Marketing Manager - Financial Crime
Intix
Step into the front lines of the fight against financial crime, where your marketing expertise becomes a force for global economic protection. Join Vyntra, a dynamic fintech innovator blending cutting-edge AI with deep financial intelligence to create solutions that truly matter. You'll shape how the world's leading financial institutions understand and adopt next-generation crime prevention technology — and help build the GTM engine that makes it possible.
You’ll be the senior voice guiding marketing for our financial crime product line: mentoring colleagues across the GTM chain, shaping personas and messaging, developing campaigns, and turning innovative thinking into pipeline and real-world impact.
What You Will Do
- Build and own the go-to-market strategy for our financial crime solutions – from brand positioning to pipeline generation
- Create and refine customer personas and messaging frameworks that resonate across compliance teams, risk leaders, and executive stakeholders
- Develop and execute multi-channel B2B marketing campaigns, including account-based strategies for high-value prospects in complex regulatory environments
- Craft compelling thought leadership content, storytelling, and educational resources that position us as the definitive voice in financial crime prevention
- Translate complex AI analytics and data science capabilities into clear, persuasive narratives that both technical and executive audiences can act on
- Partner closely with Product and Sales to align messaging, launch new solutions, and maximise market impact
- Mentor team members across the end-to-end demand generation process
- Collaborate with regional BDRs to support lead generation, feedback loops, and GTM alignment
Who You Are
If you're a hands-on and creative marketer who blends sharp commercial instincts with real-world delivery, we’re looking for you.
- You have B2B marketing experience in financial crime, fintech, regulated industries, or enterprise SaaS
- You are a natural storyteller, able to turn technical complexity into clear, compelling business value for C-level stakeholders
- You know how to drive demand generation and build sustainable marketing systems
- You bring curiosity and a drive to stay ahead of emerging technologies, compliance trends, and GTM best practices
- You’re equally at home with data and storytelling, using metrics and messaging effectively