Sr Manager, Marketing & VAS Insights Advisory
Tink
Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
This Sr Manager role will be based in Vietnam and will report to the Head of Insights for AP (in Singapore) with dotted line reporting to the Head of Marketing for IPVMC. The successful applicant will operate primarily within the Insights & Marketing Analytics practice area with a focus on expanding the insights based advisory practice as a Value Added Service (VAS) for Visa’s clients in Indonesia, Philippines, Vietnam, Myanmar, & Cambodia while also providing insights advisory for internal Visa stakeholders.
The role is responsible for leading and delivering the research, insights and marketing measurement projects and associated revenue, in partnership with our Visa Client Marketing, Visa Consulting & Advisory (VCA) and Hub Marketing Analytics teams. The Senior Manager, Insights & Analytics will also package and sell our insights and marketing measurement analytics capabilities to clients. The role will also support insights-based, customer-centric conversations internally to support strategic business decisions.
- Provides subject matter expertise for our Client Marketing and Visa Consulting project opportunities and proposals, beginning with translating business questions into research objectives and assessing if existing assets can be leveraged
- Devises the best research methodologies for projects
- Manages & maintains preferred research vendor list & identifies for each project the best vendor at best price
- Oversees quality of proposals & outputs of research and insights projects to ensure client satisfaction and repeat client engagements
- Project manages the research and insights work on behalf of the client marketing and VCA teams
- Prospects, scopes, executes, & deliver insights for our clients and merchant partners, delivering incremental marketing services revenue
- Develops Voice of the Consumer (VoC) content and other thought leadership insights for engagements with clients and merchants
- Partners with the Director, Marketing BPO for the revenue pipeline management, operating expenses and revenue associated with client marketing campaigns and projects.
- Works in close alignment with our regional Insights & Analytics team to ensure best practices & all available resources are leveraged
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
Qualifications
- Relevant graduate degree from top-tier institution in Marketing, Market Research, Economics or related field required, preferably with studies in psychology, sociology, anthropology
- 10 years of experience in a global or multi-national business strongly preferred, including time in consumer research agencies and VoC insights roles, preferably agency experience servicing clients
- Capable of analyzing & synthesizing qualitative & quantitative information with excellent storytelling, presentation, verbal & written communication skills
- Very strong commercial acumen as well as sales instinct
- Experience working in cross functional teams and in managing multiple complex projects simultaneously
- Excellent client-facing communication and presentation skills, ideally from a sales or consulting background
- Must be organized, proactive, curious and solution oriented looking for ways to contribute added value
- Active team player & contributor with strong interpersonal and relationship building skills
- Proficient in SPSS (or equivalent data mining tool) and MS applications including Excel and Power Point
- Proficiency in English as well as Vietnamese. Knowledge of other SEA languages highly valued (Tagalog, Bahasa, etc.)
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.