Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Director, Global Growth Cohorts is part of the Global Content Strategy, Development & Distribution team, reporting to the Senior Director of Strategic Partnerships & Distribution. This individual will be part of a global team responsible for developing and scaling a transformational audience-first approach that identifies the most influential, highest value segments for growth.

This individual will help manage and action the Growth Cohorts initiative —a strategic, audience-first approach designed to identify, activate, and optimize high-value consumer segments that can deliver significant business impact. This person should always be curious, and have a passion for data-informed audience understanding, including:

• Proven success in building predictive, addressable audience plans with advanced data strategy
• Knowledge of the technology and tools that help unlock meaningful insights at scale
• Experience with Global brands who have built new ways to deliver market-specific audience understanding

Essential Functions

• Develop and Integrate Growth Cohorts - Lead the development and integration of growth cohorts across Visa, leveraging data, behavioral insights, and AI.
• Strategic Embedding - Embed cohort insights into core Visa initiatives, including sponsorships and partnerships.
• Collaboration - Partner with Global Insight & Analytics teams to advance market-specific audience understanding.
• Cross-Functional Leadership - Align Global and Regional teams for consistent cohort activation, measurement, and reporting.
• Task Force Leadership - Chair a dedicated task force for local adaptation, rollout, and performance tracking of cohort initiatives.
• Continuous Improvement - Deliver ongoing insights, best practices, and recommendations to identify new cohort opportunities.
• Innovation - Contribute creative ideas, especially around Visa’s major partnerships in sports, music, and travel, and support effective experimentation.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

• 7+ years’ experience in consumer segmentation, audience strategy, or growth marketing, ideally within financial services or technology.
• Deep understanding of data-driven marketing, customer journey mapping, and predictive analytics.
• Demonstrated leadership of cross-functional, strategic initiatives in global organizations.
• Strong communication and stakeholder management skills.
• Experience working with or managing AI/ML-driven insights a strong plus.
• Extremely organized with keen attention to detail, managing multiple workstreams at once.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 169,100.00 to 245,400.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.