Sr. Marketing Manager
Tink
Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
Position Overview
We are seeking a Senior Manager to lead strategic marketing and growth initiatives for Visa do Brasil, with a strong focus on Public Issuers partnerships. This role goes beyond execution: it requires a business-driven mindset, combining sales acumen with marketing expertise to unlock new opportunities, strengthen client relationships, and deliver measurable impact.
The ideal candidate will act as a strategic advisor to key clients, aligning marketing initiatives with business objectives and goals. This position demands senior-level influence, ability to navigate complex stakeholder environments, and a proven track record in driving growth through integrated marketing and commercial strategies.
Key Responsibilities
Drive Strategic Growth: Develop and execute marketing strategies that directly support client acquisition and portfolio expansion ,for major public sector banks.
Act as a Business Partner: Collaborate closely with Sales and cross-functional teams to identify growth opportunities, co-create value propositions, and influence decision-making at senior levels.
Lead High-Impact Initiatives: Oversee end-to-end delivery of marketing programs that enhance Visa’s positioning and accelerate client business objectives.
Stakeholder Management: Build trusted relationships with C-level executives, internal leadership, and external partners, ensuring alignment and advocacy for Visa’s solutions.
Data-Driven Decision Making: Leverage analytics and market insights to optimize campaigns, measure ROI, and inform strategic recommendations.
Innovation & Thought Leadership: Introduce new approaches, challenge the status quo, and position Visa as a leading partner in digital transformation and payment innovation.
Strategic Competencies
Commercial Mindset: Ability to connect marketing initiatives to business outcomes and growth.
Influence & Negotiation: Skilled in engaging senior stakeholders and driving consensus in complex environments.
Integrated Expertise: Blend of marketing strategy, sales enablement, and partnership development.
Analytical Rigor: Strong ability to interpret data, forecast trends, and translate insights into actionable strategies.
Leadership: Proven experience managing multidisciplinary teams and large-scale projects with agility.
Qualifications
Qualifications
10+ years in marketing and/or commercial roles within Financial Services, Technology, or FinTech, ideally with exposure to public banking sector.
Demonstrated success in strategic account management, sales-driven marketing, and executive-level engagement.
Advanced communication and negotiation skills, with ability to influence at C-suite level.
Strong understanding of digital marketing trends, data analytics, and customer-centric strategies.
English proficiency (intermediate to advanced).
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.