About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

The Customer Activation Lead is responsible for converting onboarded customers into active and repeat Visa Pay users through below-the-line (BTL) activation, lifecycle management, and in-market engagement initiatives. This role focuses on executing campaigns and customer journeys that drive first-time use, repeat transactions, and feature adoption.

The role involves managing post-onboarding engagement strategies, tracking user behavior, and optimizing activation funnels to improve conversion and retention. The Analyst will work closely with acquisition, CICO, and marketing teams to ensure aligned field execution and consistent customer experiences.

This position requires strong analytical capabilities to monitor campaign performance, identify drop-offs, and drive continuous improvements through targeted interventions and test-and-learn approaches.

Essential Functions

• Execute BTL activation plans, including field events, promotions, referral programs, and usage campaigns
• Manage post-onboarding customer journeys to drive first use, early repeat usage, and feature adoption
• Track key metrics such as funnel drop-offs, cohort activation, repeat usage, and campaign response rates
• Coordinate field execution with acquisition, CICO, and marketing teams
• Capture customer feedback from field events and campaigns and recommend targeted improvements
• Maintain activation calendars, campaign materials, and performance reporting
• Support test-and-learn experiments on offers, prompts, and engagement strategies.
  
  

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• Bachelor’s degree with 2+ years of relevant experience OR advanced degree with relevant experience
• Experience in trade marketing, customer activation, lifecycle/CRM, or field execution
• Strong analytical skills with the ability to track and interpret KPI performance
• High level of ownership, attention to detail, and execution discipline
• Strong communication and coordination skills
• Comfortable working in field environments and with agencies or partners
  
  

Preferred Qualifications

• Experience in fintech, digital payments, telecom, or consumer goods sectors
• Familiarity with customer lifecycle management and engagement strategies
• Experience supporting campaign optimization through data and insights
• Ability to work in fast-paced, dynamic environments
  
  

Physical Requirements

• Ability to travel frequently for field activation activities and events
• Capability to participate in on-site campaign execution and coordination
• Prolonged periods working with reports, dashboards, and campaign performance data.
  
  

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.