Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa’s Products team is committed to shaping the future of payments in Central America and the Caribbean (CARCAM). We are seeking a highly motivated and experienced Sr. Manager to lead the execution of Visa’s Affluent product strategy across CARCAM. This role is responsible for driving the growth, optimization, and innovation of our Affluent consumer products portfolio—including premium credit, debit, and lifestyle offerings—across select CARCAM markets. The ideal candidate will have a deep understanding of the Affluent segment, a proven ability to develop and execute go-to-market strategies, and a track record of building strong relationships with financial institutions and ecosystem partners.

Principal Responsibilities

• Lead the execution of Visa’s Affluent product strategy, ensuring alignment with regional business objectives and revenue targets.

• Manage the Affluent product portfolio in-market, including P&L responsibility, product performance tracking, and optimization of value propositions tailored to high-net-worth and affluent segments.

• Collaborate closely with issuer banks, fintechs, and non-traditional partners to understand the evolving needs of Affluent consumers and deliver differentiated product and benefit solutions.

• Identify and prioritize new business opportunities and innovative use cases that address the unique preferences and lifestyles of Affluent clients, leveraging Visa’s global assets and partnerships.

• Drive the conceptualization, development, and launch of new Affluent products, features, and benefits, including digital-first experiences, rewards, concierge services, travel, and lifestyle privileges.

• Work with internal Product, Marketing, Sales, and Client Services teams to ensure seamless go-to-market execution and optimize client engagement across channels.

• Support the delivery of thought leadership, market intelligence, and best practices on Affluent trends to clients and internal stakeholders.

• Foster strong external relationships with strategic partners, solution providers, and industry influencers to enhance Visa’s Affluent product ecosystem in CARCAM.

Strategic Nature, Mgmt Accountability, and Scope:

• Deep understanding of Payments, Commerce and Technology Trends that affects the industry

• Ability to identify initiatives to deliver on strategic goals

• Tactical deployment of strategic initiatives

• Revenue planning and budget responsibility

Decision Making and Complexity:

• Project Management skills

• High degree of independent thinking, cross collaboration, stakeholder management

• Operate as a team member in multi-disciplinary tasks

• The ability to influence Visa’s Culture of Innovation

• Requires competency in high-complexity decision-making

• Critical competitive decisions

Financial and Organizational Scope:

• Ability to execute in Highly-matrixed project teams

• Key leadership on deployment projects

• Major impact on country P&L

• Demonstrated track record of measuring, reporting and
  getting things done in a data driven manner

Reporting Relationships and Interactions:

• Reports to Director of Products & Solutions, Central America and the Caribbean Region

• Direct interaction with country and regional executives

• Direct interaction with function leads and Business Development leads in market

• In this role, you will be at the center of a cross-functional team and will have direct interaction with function leads and Business Development leads in market

• Direct interaction with key clients in country & Region

Key Competencies:

• Innovation and payment technology

• Cross Functional leader

• Human-Centered Design Principles

• Familiarity with Agile Principles, including Scrum and the API Ecosystem

Languages:

• 100% Written and Spoken English and Spanish

Desired Experience:

• Bachelor’s degree, Masters preferred

• 10+ years’ experience

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or a related field. MBA or advanced degree is a plus.
• Minimum 8 years of relevant experience in product management, business development, or marketing within the financial services or luxury/lifestyle segments.
• Demonstrated expertise in the Affluent consumer segment, with a strong understanding of their needs, behaviors, and expectations.
• Proven track record in developing and executing successful product strategies for premium segments.
• Excellent communication, stakeholder management, and negotiation skills.
• Strong analytical and strategic thinking abilities.
• Fluency in English and Spanish required.
• Ability to travel within the CARCAM region as needed.
Characteristics of Successful Candidates
• Demonstrates a strong ability to analyze complex market dynamics and develop impactful strategies that drive growth and foster innovation within the Affluent consumer segment.
• Demonstrates deep expertise in the Affluent segment across Central America and the Caribbean, with a thorough understanding of consumer preferences, the competitive landscape, and emerging market trends.
• Brings proven experience in leading cross-functional teams and managing multiple projects concurrently, demonstrating exceptional decision-making and prioritization abilities.
• Excels at establishing and nurturing trusted partnerships with financial institutions, fintechs, and other key ecosystem partners, leveraging these relationships to advance and achieve business objectives.
• Demonstrates a proven track record of executing go-to-market strategies that deliver measurable results, including successful product launches, portfolio growth, and increased customer engagement.
• Proactively identifies new opportunities and solutions, consistently bringing creative ideas to enhance product offerings and elevate the customer experience.
• Communicates effectively with stakeholders at all levels, both internally and externally, and excels at presenting complex ideas in a clear and compelling manner.
• Possesses a deep understanding of the cultural nuances within the CARCAM region and adeptly tailors strategies and communications to resonate with diverse audiences.
• Leverages data and analytics to inform decision-making, monitor performance, and optimize strategies for improved outcomes.
• Demonstrates a passion for excellence, a strong commitment to Visa’s values, and unwavering integrity in all business dealings.
• Strong communication skills to sell-in Visa’s products and services to clients with the goal of solving a client need.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.