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Head of Affluent Benefits CEMEA, Director

Visa

Visa

Accounting & Finance
Dubai - United Arab Emirates
Posted on Oct 1, 2025

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

  • Provide strategic oversight for the development and execution of the Affluent Benefits Strategy across CEMEA.

  • Ensure effective tactical delivery of key initiatives in alignment with Visa’s Affluent Strategy

  • Collaborate with sub-regional teams to align CVP development and benefit offerings with market needs and CEMEA’s Affluent Strategy

  • Hold overall ownership and accountability for the management and performance of Visa’s core affluent benefits across CEMEA

  • Set up an ongoing, existing benefits reevaluation process, to ensure they remain competitive, relevant, and aligned with the Visa CEMEA Affluent Strategy

  • Oversee the end-to-end management and enhancement of Visa’s core affluent benefits across CEMEA, including concierge services, insurance benefits (with broker and insurer management), car rental partnerships, hotel booking platforms, meet & greet services, dining propositions, and other key offerings.

  • Lead the creation of new core benefits, ensuring alignment with sub-regional requirements and the Visa CEMEA Affluent Strategy.

  • Work with global teams to leverage and adapt regional content for activation in CEMEA markets.

  • Develop add-on benefit resale packages as supplementary offerings for issuers and fintech partners.

  • Design and implement a streamlined go-to-market (GTM) approach for resale benefits/packages, enabling deployment at either market level or issuer level.

  • Partner with internal cross-functional teams (Sub-Region Product, Visa Global Product, Marketing, XB and other teams) to ensure smooth execution of benefit strategies.

  • Foster strategic partnerships with external vendors, service providers, and benefit partners to enhance Visa’s affluent offering.

  • Ensure all benefits are delivered to the highest operational and service standards, consistent with Visa’s brand promise.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

• Minimum 12-15 years of experience in consumer banking ,payments, product management, consulting, and direct experience in building Consumer Value Proposition (CVP) with partners, background in credit cards proposition design is desirable.
• Proven track record of negotiating and securing high-value partnerships with benefit providers, within CEMEA and globally
• Demonstrated experience in designing, building, and launching consumer benefits in collaboration with partners, issuers, and fintechs, ensuring strategic alignment and commercial viability
• Curious self-starter and fast learner with the ability to anticipate and interpret evolving market developments and client needs, translating them into practical, innovative Visa solutions.
• Technically adept, able to work through functional specifications, adapt to market nuances, and navigate diverse client payment ecosystems.
• Results-driven “go-getter” with a proven ability to deliver in fast-paced environments, engaging cross-functional teams for timely execution.
• Strong negotiation, problem-solving, and communication skills, with a focus on building win win solutions for clients and partners.
• Strategic thinker who can connect the broader business vision with modular components and detailed execution requirements.
• Collaborative team player, able to work independently while effectively coordinating cross-functional activities and securing buyin from multiple stakeholders.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.